Although perfumers at IFF have long been accustomed to working together, the company went a step further by making the collaborative approach official in the early 21st century. An approach that has since been adopted by all the composition houses. Behind the scenes of a revolution.
Over the last few weeks, a perfume has been creating a buzz on social media and in the beauty press: Missing Person by Phlur, often described somewhat lazily as “mysterious” in articles about the phenomenon. Here’s our olfactory and strategic analysis of this marvel for you!
Artist Gayil Nalls is the founder of the World Sensorium Conservancy (WSC), an organization dedicated to the preservation of aromatic and medicinal plants faced with climate change : a multi-faceted project based on a long-running artistic endeavor. Interview.
Behind the evident familiarity of food notes lies a creative challenge for perfumers. Providing them with innovative ingredients so they can reach beyond a literal interpretation and come up with inventive signature compositions is one of Mane’s core missions.
In 2019, Max Forti launched ScentXplore in New York, connecting perfume professionals and enthusiasts. After two virtual sessions, the event returns this December 2 and 3, 2022 in a hybrid format, with Nez as its new partner. Interview.
In his saga, the asthmatic writer portrays a hypersensitive narrator whose nose is just as fine as his palate. On the occasion of the centenary of his death this November 18, 2022, we offer you an article originally published in Nez, the Olfactory Magazine #13, which returns to the role of odors in the work of the author.
You smell them everywhere without knowing it, these mystery compounds. When, how and why did woody ambers invade perfumery? Here is our attempt at an answer for you: some facts, some history, and a healthy dose of subjectivity!
How do the different players contribute to the creation, publication and evolution of the press kit, a tool of the trade that conditions the discourse of journalists and, in turn, the image of perfumery?
To complete our series « Reinventing perfumery discourse », we offer you an article originally published in Nez, the Olfactory Magazine #12.
The independent perfumer who worked with Procter & Gamble and IFF and now creates fragrances for The Zoo, Strangelove NYC, Richmess and BéLAir Lab Tokyo is calling for a revolution in a bid to build tomorrow’s perfumery, a more ethical and more creative perfumery where the perfumer’s role as author is recognised. We talked to him.
Beautyworld Middle East is a meeting place for professionals of the beauty and perfumery industry as well as for trade visitors. The next edition will take place from October 31 to November 2, 2022 at the Dubai World Trade Center. Flyn Roberts, its Show Director, tells us more about the event’s purposes and programm.
Endless fields of Grasse roses, eco-responsible patchouli and a few drops of the loveliest organic lavender: it appears that mainstream brands fill their bottles exclusively with extracts that are ever more sustainable, ethical and mindful. What if perfumery tried a different approach to talking about its creations?
Myths, legends, misleading revelations, distorted reality: the perfumery industry has always tended to shroud itself in mystery, fostering a cult of secrecy and sometimes even disseminating lies. Has the time finally come to shift the dial?
Often used to conjure up an ocean feel, salty notes are primarily rooted in the sense of taste. An overview of how salt is interpreted in perfumery, as seen through the eyes of Aliénor Massenet (Symrise) and Cécile Matton (Mane).
Although this tropical plant has long been a classic in perfumery, it recently seems to be attracting renewed interest. An overview of its botanical roots and olfactory developments, as seen through the eyes of perfumers Marc-Antoine Corticchiato (Parfum d’empire) and Quentin Bisch (Givaudan).
In this age of personal development and the pursuit of equilibrium, it’s no longer enough to simply smell good – you also have to feel good. On the occasion of the World Mental Health Day, we offer you an article originally published in Nez magazine about the influence of odors on our mood.
As evocative as they are divisive, anise notes encompass a variety of ingredients. An overview of their olfactory interpretations, as seen through the eyes of Caroline Dumur (IFF) and Ilias Ermenidis (Firmenich).
The last few years have seen an increasing number of creations inspired by marijuana.
An overview of the olfactory interpretations of the plant, as seen through the eyes of perfumers Olivier Cresp (Firmenich) and Nicolas Beaulieu (IFF).
Journalist Emmanuelle Dancourt suffers from congenital anosmia. But is also the source of inspiration for Umema, a fragrance composed by Mane perfumer Ugo Charron. They tell us how it came about, the result of a unique and synaesthetic experiment.
This year, the thirteen perfumers of the composition house worked around the theme “An American in Paris.” The theme was conducive to creative freedom and praise for the “captive” molecules, patented by the company.
In recent months, the perfume world has taken a stand on the use of the adjective “Oriental.” After discussing the difficulties of olfactory classification in Part 1, let’s study the influence of 19th-century colonial aesthetics on the industry’s imagination.
