Nez Middle East

Beautyworld Middle East 2019

This is probably one of the few places in the world where perfume, in all its many forms, plays such a central role. It is also a place where the tradition of layering scents on skin and clothes, using smoke, oils and both Western and Eastern fragrances makes everyone, to some extent, a perfumer. Because here, in the Middle East, children learn to read, write and…smell. At the crossroads of ancient traditions and influences from every corner of the world, the region is home to a living and spontaneous olfactory testing ground where past, present and future perfumes intermingle. Nez would like to take you on a journey to explore the olfactory wealth these lands and cultures offer: find out all about their traditions and origins, get a glimpse of future developments, and discover the emblematic materials whose scents seem to float in the wake of passers-by. Eastern perfume is the high point of an olfactory voyage, a fleeting emotion we would like to hold onto forever.